For my capstone I
decided to create a social media strategy for a Christian organization
called Kingdom Kids. Kingdom Kids is a non-profit organization that seeks
to responsibly achieve holistic community development through investing in the
mentality, education, and well-being of both children and young adults in
Haiti. Kingdom Kids is a newly developed missionary organization whose been in
need of new missionaries down in Haiti. My plan is to create a social media strategy
plan to communicate to their target audience of the organization's need.
As far as my research goes, I will be focusing
on how the use and techniques of social media in a recruiting process
effects the development of a ministry. Well in order to figure that out, I
first have to understand the different techniques that are being
used. One of the techniques that has been used by ministries was developed
by understanding the concept of who the target audience is. According to my
research, the ministry's first aim into creating their audience is to reach out
into the community. The reason for that is because each user is highly selective
on social media, and only views material they choose. So in order to be
effective on social media, ministries should demonstrate interest and
commitment to the local community first. Certain ways they can go about doing
that is by frequently posting local issues,
events and concerns that are going on. This is a great method to get users to
get interested. This would be a great method for Kingdom Kids to implement
by posting issues and concerns in the Haitian Community that they would want
people to be aware of.
This method is very effective as it allows you to
gain influence on social media. The more
follower you would gain will then allow you to also share about the ministry,
sensitively positioned without the use of jargon. Once, we find out who our
followers are, we have to figure out what platforms they mostly use so we can
begin with the recruiting process.
Considering the target audience being from the
ages of 18 to 40 year olds, I can conclude that its best fit would be in this
order: Facebook, Twitter and Instagram. These three platforms are the most used
platforms for these age groups. Facebook is still the biggest social
network out there that allows you to search for people, grow your
organization, and market goods and services. Next up is Twitter. The best way
to communicate and interact with your audience on this platform is its use of
hashtags. This technique will attract job seekers and expand the reach of the
content. With Instagram, we can share pictures of the ministry and its
stories. It’s a great marketing and branding tool that will add to the
ministries experience.
By considering the target audience and the
platforms they use, it will allow us to use the social recruiting process more
effectively.
