Creating a content strategy

Creating a content strategy for Kingdom Kids is very important and necessary as it will better organize how they will execute their strategy and who on their team will be handling and managing their content. A content plan, when used properly, will cause them to reach their target audience.

According to my studies, research is a very effectual monitoring tool to use when developing a content marketing strategy. This tool allows you to search keywords automatically to see who is talking about you. It also allows you to stay up to date on News from Far Away. This would be used effectively as the organization could keep track of every popular news happening in Haiti and create content from that. Other ways to create a great content strategy is to draft as many topical ideas that would reflect the tone and the style of the organization. Once the ideas are collected, the organization can then publish, promote and track every post and also include a SEO element to improve the Google rankings. 

However, before doing all that, it is necessary for the organization to create a form of editorial calendar.  This editorial calendar can help create a concrete plan for when to post the content. One thing that is also important to define is finding when the best time to post content on social media is. In my research, it talked about how there are different times in which to post on the various social media. The best days in the week to publish content on Facebook is typically from 1 to 4 p.m. late into the week and on weekends. 

According to research, in the early afternoon at 1 p.m. will get you the most shares, while 3 p.m. will get you the most clicks. A great tool to make this possible is through the Facebook Analytics which helps track several different key performance indicators on the Facebook pages. This will permit for the organization to find the best time to reach their unique audience. For twitter, the best time would be the optimal times to tweet are from 12 to 5 p.m. During the workweek is the best time but at times the weekend may also be a good time. Twitter increases the retweets and the click-throughs. Instagram's analytics here shows that the best time to post content would be on Mondays, with a decrease on Sunday. The general times where the audience is engaged varies. The times would be scattered throughout the day late afternoon.

These tools have been found to be very effective when creating a content marketing strategy. I believe that these are these are the best methods for Kingdom Kids to utilize to see improvement on their brand and overall ministry.