Measuring and Analyzing Social Media Metrics

When all is said and done and all content has been publish on the social media then comes the measuring and analyzing part of it all. Its very important to track your activity on social media because if you don't, you will never know if the content your creating is working. Study shows that over 45% of organizations don't track their social media ROI. There is so much metrics to look at such as views, reaches, mentions, follows, likes, impressions, and engagement of the social media platforms. These metrics must be checked on a weekly and monthly basis to determine any changes that needs to be made. 

One of the most significant measure to track is engagement. Engagement metrics track how much users interact with your organization and your content. There are many factors that effect the engagement metric for example finding the right demographic. Also, content posted on social media must be strategically designed so that you can receive higher results on the engagement metric. There are many more factors for this measurement.  

Another important measurement to track is reaches as it focuses on the audience growth rate. The benefit of this is that it directly connects social media data with business profits. It also measures how social media conversations can spread. Their is also another metrics the deals with measuring who is talking about your brand and their impact on the organizations media. This metric is known as Influence. Influence tracks who exactly you can count on to be influential on your page. Not everyone that is on a page can actually encourage others to do anything for the page. There are several tools such as Klout, PeerIndex or Kinetic Influence that will allow you to see who your Influencers are. 

Also another important metric is Share of Voice. This metric allows you to know how well you are doing on social media compared to your competitors. Then, the organization can compare their results to that of their competitors and see if any changes might need to be made. This can also show you the emphasis of how well you are using the 80/20 rule. How much the organization focuses on its brand or on the engagement of other people's content.

All these measurements are essential specifically for the success of Kingdom Kids International as these measurements aim to focus on its goals.